How to Use a Press Release in Your Dental Marketing Plan

One dental marketing technique that most dentists don’t take advantage of is getting free publicity with press releases. I believe the biggest reason for that is because many dentists can’t think of a story angle for their dental business.

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If you’re serious about your dental marketing, and you want to generate significant traffic and find new patients, you should be utilizing both search engine optimization and search engine marketing for your dental website.

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Studies have shown that a top 10 position in the search engines can increase traffic to your dental website by 600%. That’s a lot of potential patients! If a search engine optimization consultant is out of your budget at the moment, there are a few SEO tactics that you can handle in-house:

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When it comes to dental marketing, email is a great tool to have. And when it comes to email, the “From” field is one of the most important factors in getting your email messages read. But most dentists don’t put much thought into the From field that they use for their email marketing.

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When it comes to your dental marketing, you can actually stop working so hard. There’s no need to start from scratch with each new dental marketing campaign you devise. Instead, start making better use of the marketing assets that you already have.

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In order to make your dental marketing as effective as it can be, it’s crucial that you handle your bounced messages properly. Or consider using an email program that will handle the bounces automatically for you. Dental marketing with email is a great tool, as long it’s done properly.

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Adding a blog to your dental marketing campaign is an easy and effective technique. Follow these easy tips and your blog will be bringing in new dental patients in no time.

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If you’re a member of your chamber of commerce, if you sponsor the local little league team, or if you have a great local newspaper or community magazine, you might have an opportunity to place an advertisement for your dental business. If so, here are a few great suggestions to follow when you’re creating a graphic ad as part of your dental marketing.

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More and more dentists are using email as part of their dental marketing plans, and some of them are using very aggressive subject lines. Have you thought about trying out some “in your face” subject lines for your own email marketing?

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Facebook is a tremendously valuable tool to add to your dental marketing arsenal. A Facebook business page allows you to create community interaction with your patients and prospective patients and create content that can be shared virally. If you’re looking for an inexpensive tactic to increase…

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