Dental Marketing Tip #9

Posted on October 30, 2011 in Dental Business

The Pillars of your Dental Practice

Dear Colleagues,

have you ever wondered what the pillars of your dental office are? How would you define them?

In my opinion, what sustains a dental practice is patients. I’m sure we all agree on that.

These patients can be divided into two groups:

Returning patients and New patients

What I want to help you realize is that each group requires a different type of attention and focus. Drawing from my 20 years of experience in my own dental practice, I have learned that first and foremost you need to direct your efforts toward your returning patients.

This might come to you as a surprise! Don’t we all have a penchant for stressing the “acquisition” of new patients? I am sure most of us focus their marketing attention on attracting more traffic to their practice.

Now let’s try something else: Focus on the patients whom you don’t have to “entice” to come see you anymore!

They are already highly satisfied with your work and have been coming to see you for years. This is where you need to gear your marketing effort toward.

Why, you might ask.

I am the best proof. My dental practice amassed over 7,000 patients by the time I sold it. 90% of them were returning patients. How did I do that?
I never consciously marketed my work, my practice, or the services I offered. I never printed flyers or had billboards put up or advertised on the radio.
I didn’t have to do those things, because my patients did them for me!

How?  By Word-of-Mouth!

When you focus on pampering your existing patients, on making them feel special and cared about, they will do the marketing for you. Whenever someone asks them whom to recommend for a dental check-up they will instantly think of you!

This is why it is so crucial to take extra special care of your returning patients by means of an extraordinary invitation:

Your recall letter!

It can be a nuisance, I know that very well. You might start off with great ideas and intentions about making your recall letter welcoming, appealing and exceptional every time. But along the way it will become a burden and you will neglect this decisive and vital marketing method.

This is where I can help you. I have made it my mission to support dentists to get the most out of their practice and their lives by taking the burden off their shoulders.

My 20 years of experience in honing and perfecting the system of  not only “recalls”, but many other dental marketing methods have produced an indispensible tool for all dentists!

The Master Marketing Package

I will be releasing this amazing package shortly so that you can embark right away on the journey to making your life as a dentist  more fulfilling, more effective and more fun.

One Response to “Dental Marketing Tip #9”

  1. Yes this is absolutely true. The secret to lasting business is by ensuring that you get returning customers. You do that by providing a great service =)

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