Being a dentist or doctor at one time was an authoritarian role. You were in charge and practically no one would question it. However, patients are better informed and far more intelligent than they were just a few decades back, largely due to the availability of rapid information twenty-four hours a day. Now that times are changing it is vital to look to both staff and patients for ideas about how to run your dental business better. You, of course, have the final say, but there is nothing wrong with taking advice.
Many times your staff is more in tune with your patients than you are. Your hygienists spend the time cleaning patients’ teeth, your secretarial staff spend time setting appointments and working on payment plans. For this reason it is a value to your dental business to find out what your staff is thinking and what your patients are telling them. This can help a great deal with planning out strategies to bring in new patients as well as retaining current patients. It can also help you to stay more in tune with your patients, as your staff can help you remember things like new grandbabies or find out about a financial hardship or even a raise that your patients might not be comfortable discussing.
Harmony in the Workplace
Having a happy and helpful staff can help to make your dental business run more smoothly and your patients more likely to return or recommend your services to a friend. This is yet another reason that is important to take staff input into consideration. Ask your staff periodically for suggestions to make the office run more smoothly. Be receptive to any questions or concerns that your staff may have. If something isn’t working for your staff, do not be too proud to change it. Your staff is generally the first impression that your patients will get of your office and keeping them happy can help keep your office a much happier place to be.
Last, but not least, it is important to also ask your patients how they feel about things directly. Do not rely on your staff to find out what your patients are going through in their personal life and what their feelings are on certain practices in your dental office. Ask your patients directly, this will make them feel valuable and make you seem a lot more personable.